While buying followers is controversial and prohibited by Instagram’s policies, it remains a common growth tactic adopted by brands big and small. The major reason brands and influencers buy Instagram followers is to appear more popular than they are. In a world dominated by perception, having an inflated follower count, even through artificial means, instantly gives your brand the allure of social proof and influence.

On Instagram, accounts with bigger followings tend to attract more organic followers simply because of herd mentality. Purchasing followers helps you manipulate this psychological phenomenon by signaling to real users that your brand is worth following. Even if your purchased followers are bots or inactive accounts, at first glance, having thousands or millions of followers makes you look established and influential. This perceived popularity and social proof have powerful benefits for your brand’s image and credibility. As more real people discover your account, they will already see what looks like viral growth and figure you must be doing something right. The momentum this creates leads to genuine interest and engagement with your brand.

Algorithm manipulation

Instagram’s algorithm determines what content appears at the top of feeds and gets maximum visibility. The key ranking factor is engagement and accounts with more followers tend to gain more likes, comments, and shares organically. By artificially inflating your follower count through purchase followers, you potentially trick the algorithm into ranking your posts higher and putting your content in front of more real people within your niche. Since users tend to engage with posts already performing well, this visibility advantage leads to real engagement and impressions. More followers also allow you to leverage powerful Instagram features like swipe-up stories, shopping tags, and Instagram Live exclusive to accounts with over 10k followers. Using purchased followers to cross this threshold early helps unlock more ways to monetize your brand on Instagram. consider buying Instagram followers from famoid.

Influencer marketing appeal

In the influencer marketing industry, follower counts equal money. Instagram influencers with bigger audiences tend to command higher rates for sponsored posts and brand collaborations. Even if your engagement metrics don’t align with your follower count, having an artificially inflated following in the tens or hundreds of thousands enables you to land collaborations with major brands and charge premium rates as a so-called “nano” or “micro” influencer. These opportunities may not have been available if brands looked solely at your organic reach and engagement. Purchased followers essentially allow you to fake it until you make it as an influencer and potentially secure lucrative promotions and partnerships that you parlay into real growth for your brand. The visibility and authority gained then help you build an authentic following over time.

Credit you for future growth

A challenge when trying to grow your Instagram is that the algorithm throttles accounts attempting to rapidly gain followers through follow/unfollow techniques or automation apps. Your actions get flagged as inauthentic, and your reach is penalized. However, when you purchase a bulk of 50k or 100k followers upfront, Instagram’s algorithm attributes this inflated following to “going viral” rather than suspicious activity. So, as you start gaining real and engaged followers, the algorithm recognizes it as natural growth rather than botting or manipulation. This allows you to grow without restrictions and benefits from the algorithm recommending your content rather than suppressing your reach. Having purchased followers essentially gives you more leeway to scale up your Instagram presence.